Web Site Copy Writing | Street Guide to Copywriting

Apples-to-Oranges, Using Contrast and Compare to Make More Cash

Written by David Husnian

After the last post on using commitment and consistency to increase conversion rates, I received some questions about some of the other C’s of copywriting.

Great copywriting is like putting together a puzzle where each piece trigger that emotional or leads the reader down a nicely paved path toward your ultimate goal.

We’ve talked about many of the pieces in the past and will talk about many in the future.

So we’re going to look at two more “puzzle pieces” that are actually pretty fun to use (hey, I don’t get out much

The first is one that psychologically prepares the prospect to easily purchase what you want to sell at the price you want them to pay.

It’s “devilishly” subtle and works great when done right.

You see it a lot both on the Internet and off it, but lately Internet Marketers have so abused it that is some niches it doesn’t work as well; it still works but you just have to do it better.

What am I talking about?

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Get a Commitment, Get a Sale – The Power of Commitment and Consistency

Written by David Husnian

I read this a quote by Leonardo Da Vinci that got me thinking about a “secret” conversion technique that is startlingly successful. The quote is:

“It is easier to resist at the beginning than at the end”

Essentially, what this means is that once someone has started down a path it is much easier to continue down the path than to change to a new path.

There have been psychological studies showing this to be true, even if there is no rational reason to continue, even if there are reasons not to continue.

In fact, my mother did just that. She started down a career path that she didn’t like due to circumstances and necessity when she was young and stayed in that career for decades long after the necessity passed; in fact, she is still in that career while admitting she has always hated it.

That’s a large scale example but I used it to show the point Da Vinci was making in a big way.

Fortunately for us, it is true even in small things and can be used to turn your conversions from simmering to boiling.

It’s all about what is called…

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Explode Your Sales by Building Trust with Credibility Builders

Written by David Husnian

Trust is so vitally important to getting a person to do what you want them to; this is true in life and, therefore, it is true in sales copy.

Last time we talked about building trust using testimonials.

Testimonials are just one form of credibility builders and this time we are going to look at more of them.

The more you can build your credibility with your prospects the more likely they are too buy; that explains why many professional sales letters spend so much time on doing it – it really improves conversions and puts more money into your pocket.

Great sales copy, meaning sales copy that converts well, always contains many types of “proof elements” and many of them don’t actually have anything to do with your product or service.

Not counting testimonials, I have identified 15 more ways to build credibility so let’s get started!

15 Credibility Builders

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5 Key Copywriting Mistakes You Should Avoid

Written by David Husnian

We’ve all seen lots of sales letters that don’t fulfill their goals, if for no other reason than those goals are lost in the creation of the sales letter.

A sales letter exists for one and only one reason… to sell.
5copywritingmistakes 5 Key Copywriting Mistakes You Should Avoid
You may sell a product, sell a service, sell a prospect on the value of being on your mailing list or you may even sell an idea but, every time, the sales letter’s purpose is to “sell” the prospect.

Whatever you are selling, you will be writing a sales letter to sell.

Unfortunately, so many sales letters forget this one simple fact, usually by making at least one of these 5 mistakes:

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The purpose of a copywriter's job is to sell. Period.

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