Writing Subject Lines That Double Your Clickthroughs, Part 3

Using Subject Lines to Improve Clickthrough Rates

Using Subject Lines to Improve Clickthrough Rates


In part 1 and part 2 of this series, we looked at subject lines and the 3 key principles needed to consistently write e-mail subject lines that maximize clickthrough rates; if you haven’t looked at them yet please do so now… I’ll wait :-)

We also began looking at specific things to do and not do that would help you systematically write the higher converting subject lines; that is some checklist items that you can follow to make sure you’re getting more clickthroughs in your e-mail.

This time we’ll look at the rest of the specific items on the “checklist” so you have a complete set of items you can use to really make you e-mail subject lines be a serious asset to your business.

Click here to read more on Writing Subject Lines That Double Your Clickthroughs, Part 3


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Writing Subject Lines That Double Your Clickthroughs, Part 2

In part 1 of this series, we looked at 6 possible subject lines and the 3 key principles you need to understand to be able to consistently write e-mail subject lines that maximize clickthrough rates.

As a refresher, the 6 subject lines and their results were:

Subject Line Click Through Rate Improvement
Quarterbacks aren’t the only changes being tested in Denver .32% 0.0%
A scientific way to increase your conversions .51% 57.9%
Do your landing pages pass this test? .73% 105.9%
[Optimization Summit] 3 Days to a Better Website ($300 Off Coupon Inside) .37% 14.8%
Learn 3 Tips that made 10,000 pages extremely successful .66% 105.2%
Optimization Summit 2012 – Speaker’s List Up Now! + Save $300 Today .40% 24.9%

The 3 principles were:

  1. Understanding the Purpose of the Subject Line
  2. Understanding the Connection to the Value Proposition
  3. Using Data-backed Criteria to Maximize the Value Proposition

If you haven’t read part one you need to read it now and then come back and read this, otherwise you won’t truly understand and won’t be as successful with your e-mail subject lines as you could be.

In this post we’re going to dig down into the specifics of the test results and find the specific points you need to follow to maximize your clickthrough rate.

Click here to read more on Writing Subject Lines That Double Your Clickthroughs, Part 2


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Writing Subject Lines That Double Your Clickthroughs

Maximize Results with the Right Subject Line

Maximize Results with the Right Subject Line


E-mail is still a great (and very inexpensive) way to communicate and get your message out but, because of over saturation and all the spammers and other greedy people, most people and companies are experiencing drastically reduced open and clickthrough rates.

Marketing Experiments — and if you don’t know who they are you are really missing out — did an experiment where they asked Copyblogger and people who came to their blog to suggest subject lines for an e-mail they wanted to send out about one of their upcoming conferences.

From the submissions this is what they then tested with actual e-mails to their list:

  1. Quarterbacks aren’t the only changes being tested in Denver
  2. A scientific way to increase your conversions
  3. Do your landing pages pass this test?
  4. [Optimization Summit] 3 Days to a Better Website ($300 Off Coupon Inside)
  5. Learn 3 Tips that made 10,000 pages extremely successful
  6. Optimization Summit 2012 – Speaker’s List Up Now! + Save $300 Today

The best one had about 106% better clickthrough rate than the worst one, which do you think was the best?

Let’s see…

Click here to read more on Writing Subject Lines That Double Your Clickthroughs


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