Written by David Husnian on December 10th, 2009
What is the one thing that Gary Halbert, Dan Kennedy, and all the great copywriters agree is the single most important thing in a sales letter to make sure your prospects do what you want them to do?
What is the one thing you must split test if you can one split test one thing?
The answer is easy when you think about it, but only a fraction of people I ask this get it right.
What is your guess?
- An eye-catching, curiosity building headline that pulls your prospects right in
- A compelling, interesting story that gets your prospects to say, “that’s me!”
- Making your prospects ABSOLUTELY SURE your product works quickly and easily with truckloads of glowing testimonials
- Having so many benefit bullets that they’d feel foolish if they didn’t do what you asked
- Including a rock-solid, almost unbelievable guarantee
- Having an offer they “can’t refuse”
- Nailing the P.S. so they must go back and look at see what you say
- None of the Above
Got your answer?
If you’re not sure look at each one and say to yourself “if everything else was bad but this was spectacular then I’d want to do what they ask (buy the product, etc.)
This is so powerful that it makes people buy things they don’t even know they want!
While obvious after thought it may not be what you think.
Got your answer ready?
Theone thing, the most important thing in a sales letter to get people to take action is:
Click here to read more on The Ultimate Way to Get People to Buy Things They Don’t Even Know They Want
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Written by David Husnian on August 3rd, 2009
In the previous blog post, we looked at some “speed copywriting secrets” to getting a converting sales page in a fraction of the time without costing an arm and a leg doing it.
I was both thanked and yelled at because many people wanted an easily digested step-by-step list of how to create a great sales page.
Basically they said, sure it’s nice to know what to focus on but what about the rest of it.
Good point! Here is “the rest of the story”
Before we look at the steps, I want to point out that copywriting shouldn’t be thought of as a chore that needs to be done as simply and easily as possible.
I understand the need for speed but copywriting is so critically important that you should rush through it just to get it done. If you do you’ll, as they say, get what you pay for.
If that is your attitude then the first thing you need to do is change that, otherwise you’ve defeated yourself before you’ve started.
Let’s take a sales letter part-by-part and learn how to create an amazing (profit pulling) sales page!
We aren’t just going to look at the traditional sections of a sales page like I do in my copywriting course but we’ll look at the things you need to concentrate on whether it is a specific section like the headline or drawing the prospect in to make them experience “what might be.”
We’ll start with the offer and take it step by step…
Click here to read more on 10 Steps to a Killer Sales Page
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Written by David Husnian on July 16th, 2009
In the previous blog post we looked at the first step to some “speed copywriting secrets” that will help you get a converting sales page in a fraction of the time without costing an arm and a leg doing it; that step was to create a killer offer.
This time we’ll look at 3 more steps anyone can do to improve conversions.
Step 2. The Swipe File: Legal Theft
Click here to read more on 4 Steps To Fast and Easy Sales Letters, Part 2
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Written by David Husnian on July 10th, 2009
Copywriting is hugely important in successful marketing and a successful business and is a key factor in the Conversion Pillar.
Yes, good copywriting is difficult and arduous for most people, if they can even do it at all.
Now, if you want a million dollar sales letter your best bet is to hire a million dollar copywriter but if you want to craft a decent sales letter quickly and easily then I have 4 steps for you to take which will give you the most “bang for the buck.”
These speed copywriting “secrets” will help you get a converting sales page in a fraction of the time and it won’t empty your bank account while doing it.
Step 1. Create a Killer Offer
Click here to read more on 4 Steps To Fast and Easy Sales Letters, Part 1
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Written by David Husnian on June 20th, 2009
We’ve all seen lots of sales letters that don’t fulfill their goals, if for no other reason than those goals are lost in the creation of the sales letter.
A sales letter exists for one and only one reason… to sell.
You may sell a product, sell a service, sell a prospect on the value of being on your mailing list or you may even sell an idea but, every time, the sales letter’s purpose is to “sell” the prospect.
Whatever you are selling, you will be writing a sales letter to sell.
Unfortunately, so many sales letters forget this one simple fact, usually by making at least one of these 5 mistakes:
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