Trust is so vitally important to getting a person to do what you want them to; this is true in life and, therefore, it is true in sales copy.
Last time we talked about building trust using testimonials.
Testimonials are just one form of credibility builders and this time we are going to look at more of them.
The more you can build your credibility with your prospects the more likely they are too buy; that explains why many professional sales letters spend so much time on doing it – it really improves conversions and puts more money into your pocket.
Great sales copy, meaning sales copy that converts well, always contains many types of “proof elements” and many of them don’t actually have anything to do with your product or service.
Not counting testimonials, I have identified 15 more ways to build credibility so let’s get started!
15 Credibility Builders
Click here to read more on Explode Your Sales by Building Trust with Credibility Builders
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