What is the one thing that Gary Halbert, Dan Kennedy, and all the great copywriters agree is the single most important thing in a sales letter to make sure your prospects do what you want them to do?
What is the one thing you must split test if you can one split test one thing?
The answer is easy when you think about it, but only a fraction of people I ask this get it right.
What is your guess?
- An eye-catching, curiosity building headline that pulls your prospects right in
- A compelling, interesting story that gets your prospects to say, “that’s me!”
- Making your prospects ABSOLUTELY SURE your product works quickly and easily with truckloads of glowing testimonials
- Having so many benefit bullets that they’d feel foolish if they didn’t do what you asked
- Including a rock-solid, almost unbelievable guarantee
- Having an offer they “can’t refuse”
- Nailing the P.S. so they must go back and look at see what you say
- None of the Above
Got your answer?
If you’re not sure look at each one and say to yourself “if everything else was bad but this was spectacular then I’d want to do what they ask (buy the product, etc.)
This is so powerful that it makes people buy things they don’t even know they want!
While obvious after thought it may not be what you think.
Got your answer ready?
Theone thing, the most important thing in a sales letter to get people to take action is:
Click here to read more on The Ultimate Way to Get People to Buy Things They Don’t Even Know They Want
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