After the last post on using commitment and consistency to increase conversion rates, I received some questions about some of the other C’s of copywriting.
Great copywriting is like putting together a puzzle where each piece trigger that emotional or leads the reader down a nicely paved path toward your ultimate goal.
We’ve talked about many of the pieces in the past and will talk about many in the future.
So we’re going to look at two more “puzzle pieces” that are actually pretty fun to use (hey, I don’t get out much 
The first is one that psychologically prepares the prospect to easily purchase what you want to sell at the price you want them to pay.
It’s “devilishly” subtle and works great when done right.
You see it a lot both on the Internet and off it, but lately Internet Marketers have so abused it that is some niches it doesn’t work as well; it still works but you just have to do it better.
What am I talking about?
Click here to read more on Apples-to-Oranges, Using Contrast and Compare to Make More Cash
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