Written by David Husnian on December 10th, 2009
What is the one thing that Gary Halbert, Dan Kennedy, and all the great copywriters agree is the single most important thing in a sales letter to make sure your prospects do what you want them to do?
What is the one thing you must split test if you can one split test one thing?
The answer is easy when you think about it, but only a fraction of people I ask this get it right.
What is your guess?
- An eye-catching, curiosity building headline that pulls your prospects right in
- A compelling, interesting story that gets your prospects to say, “that’s me!”
- Making your prospects ABSOLUTELY SURE your product works quickly and easily with truckloads of glowing testimonials
- Having so many benefit bullets that they’d feel foolish if they didn’t do what you asked
- Including a rock-solid, almost unbelievable guarantee
- Having an offer they “can’t refuse”
- Nailing the P.S. so they must go back and look at see what you say
- None of the Above
Got your answer?
If you’re not sure look at each one and say to yourself “if everything else was bad but this was spectacular then I’d want to do what they ask (buy the product, etc.)
This is so powerful that it makes people buy things they don’t even know they want!
While obvious after thought it may not be what you think.
Got your answer ready?
Theone thing, the most important thing in a sales letter to get people to take action is:
Click here to read more on The Ultimate Way to Get People to Buy Things They Don’t Even Know They Want
Written by David Husnian on February 8th, 2009
Last week I told you that I just got a “B” in Gary Halbert’s copywriting quiz and had you take it also.
Below I have listed each question again along with the correct answer and a reason for that answer, if one was given.
I have also given my answer and my analysis of the answer.
Written by David Husnian on January 29th, 2009
I just took this copywriting quiz developed by the late Gary Halbert; if you don’t know who he is you really need to check him out and his teachings – he was about as good as you can get when it comes to copywriting and direct response marketing.
I did okay, I got 16 out of 20 — a B back in my school days, but not as well as I had hoped (or, truthfully, expected). It was an interesting and humbling experience (made me remember that I don’t know as much as I thought 
and I really wanted to share the quiz with you so you could benefit from it also.
One thing I suggest is taking the test twice, once without thought and analysis, just your immediate gut reaction, and the second time use the rules of copywriting you know.
Compare the differences in results and find out where you are strong and where you are weak. Also, it will help you understand how well you can trust your instincts.
Some people are good representatives of their prospects and some aren’t and you need to know which you are, this is very important; you’ll be losing sales if you use the wrong viewpoint, that is, use instinct when you should use analysis and vice versa.
For example, my partner took the test both ways and got 40% more right when she analyzed. This suggests that she is atypical of the general public and things that attract them probably don’t attract her.
Post your answers to the blog and, who knows, there may be something nice for the person who scores the highest.
Beware, make sure you actually read each headline/question, I missed a few by thinking I knew it without properly reading it.
Here’s the quiz…
Click here to read more on How Good Are You Really? Take Gary Halbert’s Quiz to Find Out…
