Written by David Husnian on November 28th, 2009
I got a lot of nice e-mail about my previous post, What’s the Copywriter’s Most Powerful Psychological Tool – see http://StreetGuideToCopywriting.com/blog/conversions/most-powerful-tool, thanks.
This time I want to look at an important topic that you don’t read a lot about and that I call the “neglected little sister, the sub-headline; fortunately, it builds directly upon the Most Powerful Psychological Tool!
Even the term is confusing because it is used for 2 entirely different things in a sales letter.
First, it is used for the secondary headline under the primary headline. You know…
“Buy My Wonderful Product So That YOU Can Become a Trillionaire,
Live Forever and Sleep with Every Beautiful Women on the Planet”
And You Won’t Believe Why I Will Pay You For the Privilege
The second part, “And You Won’t Believe Why I Will Pay You For the Privilege”, is the sub-headline.
The other use is to break up the sales copy into sections to keep it interesting, be informative, and as a “skimmer magnet” — to stop and capture the attention of skim readers.
Both are important but this time I’ll be talking about how your can use sneaky techniques to…
Click here to read more on Sub-headlines: The Neglected Little Sister
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Written by David Husnian on October 28th, 2009
In my last blog post, Apples-to-Oranges, Using Contrast and Compare to Make More Cash, I continued talking about the C’s of copywriting by talking about the concepts of contrast and compare; we’ve also talked about commitment and consistency.
This time we’re going to talk about what Joe Vitale calls “the most powerful psychological tool any Hypnotic Writer can use.”
Joe Sugarman says it is “the one major psychological reason that makes direct marketing so successful today” and he’s sold millions of BluBlocker sunglasses using this technique.
He’s also said that in 1973 he sold thousands upon thousands of (at the time revolutionary) pocket calculators using the technique.
What appeals to us in many deep, visceral levels so much that it’s been used in virtually all of the most successful direct response marketing campaigns online and off?
What has its roots in our primitive needs to find food and make better tools?
Well, that is what we’ll be looking at today.
Yes, I mean…
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Written by David Husnian on July 16th, 2009
In the previous blog post we looked at the first step to some “speed copywriting secrets” that will help you get a converting sales page in a fraction of the time without costing an arm and a leg doing it; that step was to create a killer offer.
This time we’ll look at 3 more steps anyone can do to improve conversions.
Step 2. The Swipe File: Legal Theft
Click here to read more on 4 Steps To Fast and Easy Sales Letters, Part 2
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Written by David Husnian on July 10th, 2009
Copywriting is hugely important in successful marketing and a successful business and is a key factor in the Conversion Pillar.
Yes, good copywriting is difficult and arduous for most people, if they can even do it at all.
Now, if you want a million dollar sales letter your best bet is to hire a million dollar copywriter but if you want to craft a decent sales letter quickly and easily then I have 4 steps for you to take which will give you the most “bang for the buck.”
These speed copywriting “secrets” will help you get a converting sales page in a fraction of the time and it won’t empty your bank account while doing it.
Step 1. Create a Killer Offer
Click here to read more on 4 Steps To Fast and Easy Sales Letters, Part 1
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