Written by David Husnian on February 28th, 2010
Scarcity is an amazingly effective tactic used by copywriters.
It creates a “sense of urgency” as one step in the path leading the prospect to the land of the customer.
Why use scarcity?
One of the primary reasons, maybe THE primary reason, is because people put things off. Most people excel at it!
That’s exactly what you do not want.
The fact is, if the person doesn’t do what you what you want them to do there and now the odds of them doing it later aren’t that good.
So the goal of scarcity is stop your prospects from procrastinating.
The problem is that with digital downloads is that it’s pretty hard to say “only 23 copies” left because, well, it’s digital so you can just make another copy.
But, scarcity is still alive an well.
Here’s how to use scarcity with digital products…
Click here to read more on Scarcity: Does It Work With Digital Products?
Written by David Husnian on September 1st, 2009
Trust is so vitally important to getting a person to do what you want them to; this is true in life and, therefore, it is true in sales copy.
Last time we talked about building trust using testimonials.
Testimonials are just one form of credibility builders and this time we are going to look at more of them.
The more you can build your credibility with your prospects the more likely they are too buy; that explains why many professional sales letters spend so much time on doing it – it really improves conversions and puts more money into your pocket.
Great sales copy, meaning sales copy that converts well, always contains many types of “proof elements” and many of them don’t actually have anything to do with your product or service.
Not counting testimonials, I have identified 15 more ways to build credibility so let’s get started!
15 Credibility Builders
Click here to read more on Explode Your Sales by Building Trust with Credibility Builders
Written by David Husnian on August 26th, 2009
As I’ve pounded into your head, building trust with your prospects is hugely important in having amazing conversion rates.
If the prospect doesn’t trust you it will be very hard to make sales; emphasis on VERY and HARD.
There are various ways to build trust, some of which we’ve talked about in the past, but one of the strongest ways to build credibility and trust are testimonials.
If you’re unfamiliar with the term testimonial, basically it is an independent 3rd party verification that your solution does, in fact, do what you say it does.
Or, in other words, it is people raving about how great the product and you are.
When it comes to persuading prospects about how good your product is, testimonials are right at the top of the list.
Scattered throughout your sales copy, you continuously strengthen the various sales copy points you’re making, just make sure the testimonial supports the sales copy the prospect just read or is about to read.
We’re going to look at the various types of testimonials, how to create powerful testimonials and how to get testimonials even if you don’t have any customers yet!
Click here to read more on Explode Your Sales by Building Trust with Testimonials
Written by David Husnian on July 16th, 2009
In the previous blog post we looked at the first step to some “speed copywriting secrets” that will help you get a converting sales page in a fraction of the time without costing an arm and a leg doing it; that step was to create a killer offer.
This time we’ll look at 3 more steps anyone can do to improve conversions.
Step 2. The Swipe File: Legal Theft
Click here to read more on 4 Steps To Fast and Easy Sales Letters, Part 2
Written by David Husnian on July 10th, 2009
Copywriting is hugely important in successful marketing and a successful business and is a key factor in the Conversion Pillar.
Yes, good copywriting is difficult and arduous for most people, if they can even do it at all.
Now, if you want a million dollar sales letter your best bet is to hire a million dollar copywriter but if you want to craft a decent sales letter quickly and easily then I have 4 steps for you to take which will give you the most “bang for the buck.”
These speed copywriting “secrets” will help you get a converting sales page in a fraction of the time and it won’t empty your bank account while doing it.
Step 1. Create a Killer Offer
Click here to read more on 4 Steps To Fast and Easy Sales Letters, Part 1
