Written by David Husnian on July 16th, 2009
In the previous blog post we looked at the first step to some “speed copywriting secrets” that will help you get a converting sales page in a fraction of the time without costing an arm and a leg doing it; that step was to create a killer offer.
This time we’ll look at 3 more steps anyone can do to improve conversions.
Step 2. The Swipe File: Legal Theft
Click here to read more on 4 Steps To Fast and Easy Sales Letters, Part 2
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Written by David Husnian on July 10th, 2009
Copywriting is hugely important in successful marketing and a successful business and is a key factor in the Conversion Pillar.
Yes, good copywriting is difficult and arduous for most people, if they can even do it at all.
Now, if you want a million dollar sales letter your best bet is to hire a million dollar copywriter but if you want to craft a decent sales letter quickly and easily then I have 4 steps for you to take which will give you the most “bang for the buck.”
These speed copywriting “secrets” will help you get a converting sales page in a fraction of the time and it won’t empty your bank account while doing it.
Step 1. Create a Killer Offer
Click here to read more on 4 Steps To Fast and Easy Sales Letters, Part 1
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Written by David Husnian on June 20th, 2009
We’ve all seen lots of sales letters that don’t fulfill their goals, if for no other reason than those goals are lost in the creation of the sales letter.
A sales letter exists for one and only one reason… to sell.
You may sell a product, sell a service, sell a prospect on the value of being on your mailing list or you may even sell an idea but, every time, the sales letter’s purpose is to “sell” the prospect.
Whatever you are selling, you will be writing a sales letter to sell.
Unfortunately, so many sales letters forget this one simple fact, usually by making at least one of these 5 mistakes:
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Written by David Husnian on June 15th, 2009
No doubt about it, sales letters are promotional material. They promote products and services with the ultimate intent of creating sales.
But, and it is a big but, just because a sales letter is an ad doesn’t mean it should look and sound like one.
Why this bad?
Well there are several reasons, the first is that people LIKE to buy, but they DO NOT LIKE to be sold to.
There are many reasons for that including, among other things: a loss of control and mistrust that the seller isn’t going to necessarily have the buyer’s best interests in mind.
The second reason is that people have developed a sort of “blindness” to ads.
That is, when something looks like an advertisement people subconsciously tune out, sort of like fast forwarding through the commercials of some TV show you’ve recorded.
People will just skip right over something that seems to be trying to sell them.
This is, obviously, not good for copywriters, but can you avoid or overcome it?
One simple answer is that you do not make your copy look like an ad; duh.
But, since a sales letter is an ad, how do you hide your ad without requiring the skills and mastery of a Dan Kennedy.
One very effective way is to…
Click here to read more on Just Say No to Ad Sales Copy!
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Written by David Husnian on June 9th, 2009
A common mistake that many copywriters, whether beginner or experienced, seem to make is jumping immediately into the writing process.
You may wonder what is wrong with that; it is called copyWRITING after all.
The fact is that doing that can be disastrous because, don’t forget, the end purpose is to sell.
Yet, how is it possible to sell something you don’t know?
Before beginning the writing process, there are 5 important steps that you should be take to be sure that the sales copy will best represent the product or service. They are:
Click here to read more on The 5 Most Important Steps to Do BEFORE You Write Your Copy
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