As I’ve pounded into your head, building trust with your prospects is hugely important in having amazing conversion rates.
If the prospect doesn’t trust you it will be very hard to make sales; emphasis on VERY and HARD.
There are various ways to build trust, some of which we’ve talked about in the past, but one of the strongest ways to build credibility and trust are testimonials.
If you’re unfamiliar with the term testimonial, basically it is an independent 3rd party verification that your solution does, in fact, do what you say it does.
Or, in other words, it is people raving about how great the product and you are.
When it comes to persuading prospects about how good your product is, testimonials are right at the top of the list.
Scattered throughout your sales copy, you continuously strengthen the various sales copy points you’re making, just make sure the testimonial supports the sales copy the prospect just read or is about to read.
We’re going to look at the various types of testimonials, how to create powerful testimonials and how to get testimonials even if you don’t have any customers yet!
Click here to read more on Explode Your Sales by Building Trust with Testimonials
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