I just took this copywriting quiz developed by the late Gary Halbert; if you don’t know who he is you really need to check him out and his teachings – he was about as good as you can get when it comes to copywriting and direct response marketing.

I did okay, I got 16 out of 20 — a B back in my school days, but not as well as I had hoped (or, truthfully, expected). It was an interesting and humbling experience (made me remember that I don’t know as much as I thought and I really wanted to share the quiz with you so you could benefit from it also.

One thing I suggest is taking the test twice, once without thought and analysis, just your immediate gut reaction, and the second time use the rules of copywriting you know.

Compare the differences in results and find out where you are strong and where you are weak. Also, it will help you understand how well you can trust your instincts.

Some people are good representatives of their prospects and some aren’t and you need to know which you are, this is very important; you’ll be losing sales if you use the wrong viewpoint, that is, use instinct when you should use analysis and vice versa.

For example, my partner took the test both ways and got 40% more right when she analyzed. This suggests that she is atypical of the general public and things that attract them probably don’t attract her.

Post your answers to the blog and, who knows, there may be something nice for the person who scores the highest.

Beware, make sure you actually read each headline/question, I missed a few by thinking I knew it without properly reading it.

Here’s the quiz…

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