Copywriting - The Street Guide - Part 2

Apples-to-Oranges, Using Contrast and Compare to Make More Cash

Written by David Husnian

After the last post on using commitment and consistency to increase conversion rates, I received some questions about some of the other C’s of copywriting.

Great copywriting is like putting together a puzzle where each piece trigger that emotional or leads the reader down a nicely paved path toward your ultimate goal.

We’ve talked about many of the pieces in the past and will talk about many in the future.

So we’re going to look at two more “puzzle pieces” that are actually pretty fun to use (hey, I don’t get out much

The first is one that psychologically prepares the prospect to easily purchase what you want to sell at the price you want them to pay.

It’s “devilishly” subtle and works great when done right.

You see it a lot both on the Internet and off it, but lately Internet Marketers have so abused it that is some niches it doesn’t work as well; it still works but you just have to do it better.

What am I talking about?

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Get a Commitment, Get a Sale – The Power of Commitment and Consistency

Written by David Husnian

I read this a quote by Leonardo Da Vinci that got me thinking about a “secret” conversion technique that is startlingly successful. The quote is:

“It is easier to resist at the beginning than at the end”

Essentially, what this means is that once someone has started down a path it is much easier to continue down the path than to change to a new path.

There have been psychological studies showing this to be true, even if there is no rational reason to continue, even if there are reasons not to continue.

In fact, my mother did just that. She started down a career path that she didn’t like due to circumstances and necessity when she was young and stayed in that career for decades long after the necessity passed; in fact, she is still in that career while admitting she has always hated it.

That’s a large scale example but I used it to show the point Da Vinci was making in a big way.

Fortunately for us, it is true even in small things and can be used to turn your conversions from simmering to boiling.

It’s all about what is called…

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Explode Your Sales by Building Trust with Credibility Builders

Written by David Husnian

Trust is so vitally important to getting a person to do what you want them to; this is true in life and, therefore, it is true in sales copy.

Last time we talked about building trust using testimonials.

Testimonials are just one form of credibility builders and this time we are going to look at more of them.

The more you can build your credibility with your prospects the more likely they are too buy; that explains why many professional sales letters spend so much time on doing it – it really improves conversions and puts more money into your pocket.

Great sales copy, meaning sales copy that converts well, always contains many types of “proof elements” and many of them don’t actually have anything to do with your product or service.

Not counting testimonials, I have identified 15 more ways to build credibility so let’s get started!

15 Credibility Builders

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Explode Your Sales by Building Trust with Testimonials

Written by David Husnian

As I’ve pounded into your head, building trust with your prospects is hugely important in having amazing conversion rates.

If the prospect doesn’t trust you it will be very hard to make sales; emphasis on VERY and HARD.

There are various ways to build trust, some of which we’ve talked about in the past, but one of the strongest ways to build credibility and trust are testimonials.

If you’re unfamiliar with the term testimonial, basically it is an independent 3^rd party verification that your solution does, in fact, do what you say it does.

Or, in other words, it is people raving about how great the product and you are.

When it comes to persuading prospects about how good your product is, testimonials are right at the top of the list.

Scattered throughout your sales copy, you continuously strengthen the various sales copy points you’re making, just make sure the testimonial supports the sales copy the prospect just read or is about to read.

We’re going to look at the various types of testimonials, how to create powerful testimonials and how to get testimonials even if you don’t have any customers yet!

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Want More Sales? Create a “Super Sales Letter” and Widen Your Sales Funnel!

Written by David Husnian

I was thinking about how to improve my conversion rate, in particular, how to build trust to improve conversions.

Wondering what I could add to my sales and squeeze pages that would make a difference; what could I test to see if it worked?

Then it hit me.

Something I read a little while ago, in combination with something my wife said to me this morning, made it all come together

There is one area I hadn’t even tapped that would build trust, reduce competition and improve conversions.

One area that few people, that is, few competitors, use to build trust and shut out competitors.

Remember, the sequence of steps a buyer goes through is:

They get an idea or become aware of something new, they do a little preliminary looking around
They let it soak in and become interested, they have a question now and then that needs answered to increase their interest
Then they do some real research
They then select the product or service they want
Finally, they buy.

idea interest research select buy Want More Sales? Create a “Super Sales Letter” and Widen Your Sales Funnel!

These steps may take days, months or even years but ultimately, if they buy, they go through all those 5 steps.

Looking at that, it became clear what I had been missing out on and what I needed to do…

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