1. B
2. A
3. B
4. B
5. A
6. B
7. B
8. A
9. B
10. B
11. B
12. A
13. B
14. B
15. A
16. B
17. B
18. B
19. A, E, C, D, B
20. B

1. B) Moisturized Shave Cream
2. A) How to get rid of an “inferiority complex”
3. B) have you these symptoms of nervous exhaustion?
4. A) Would you buy a $30 shirt on sale for $14.99
5. B) It’s from Mexico. It’s handmade. And it’s only $30.
6. A)Save one gallon of gas in every ten
7. B) Dry up hay fever!
8. B) All leather handbags for only $28 (The last time we ran this ad we sold out in 48 hours!)
9. B) If the headline is below the picture?
10. A) men’s thick terry robes, $65
11. B) Would you buy a woman’s $65 sweater for $19.99
12. A) we go to Helsinki and back for our customers
13. B) The far sighted man from new England life can show you how you could get 30 years of life insurance – and then get back all the money you put in.
14. B) “When we built the Volvo to last 11 years, we didn’t forget you’d be sitting in it for 11 years”
15. B) New Gates charge announces tune-ups: $12 flat rte on cooling system
16. B) how to stop a headache without upsetting your stomach
17. A) I never bought stocks before – how do I go about it?
18. B) How to give quick rest to tired eyes
19. [3] How to talk to a horse
[4] How to adopt a horse
[1] Free lessons in horse training
[5] Free way to start horsing around
[2] free gift if you love horses
20. B) Now try the vitamin of champions.

Now, putting on my copywriting hat, this is what I got ….

1. A) Push Button shave cream
2. A) How to get rid of an “inferiority complex”
3. A) Thousands suffer from sick nerves and don’t know it
4. A) Would you buy a $30 shirt on sale for $14.99
5. B) It’s from Mexico. It’s handmade. And it’s only $30.
6. B) Car owners! Save one gallon of gas in every ten
7. B) Dry up hay fever!
8. A) This is the ad we had to cancel three months ago because we sold them so fast
9. A) If the headline is above the picture?
10. B) We first saw these in the Carillon Hotel on the Place de la Concorde in Paris
11. B) Would you buy a woman’s $65 sweater for $19.99
12. B) “In our 38 years in business, we never sold so much of one item in so short a time – Milton Gordon
13. A)“My insurance company? New England life of course. Why?
14. A) If you really want to impress someone with your car, tell him it’s paid for
15. A) Here are two easy ways to build your sales of cooling system parts
16. B) how to stop a headache without upsetting your stomach
17. A) I never bought stocks before – how do I go about it?
18. B) How to give quick rest to tired eyes
19.
[2] free gift if you love horses
[5] Free way to start horsing around
[3] How to talk to a horse
[4] How to adopt a horse
[1] Free lessons in horse training
20. B) Now try the vitamin of champions.

Fun quiz. Love to see how I do.… this was a good exercise for the noggin!

WY