Copy Cosmetics, the Fun Way to Big Profits

Copy Cosmetic Arrows

Copy Cosmetic Arrows

In the previous parts of this series on copy cosmetics we looked at the what, why and how of copy cosmetics and at some great fonts to use for your copy cosmetics.

In this part, we’ll continue looking at copy cosmetics my digging deeper into specific types of cosmetics with some examples and there may even some be some samples for you to download :-)

First a quick review…

Since copy cosmetics are, to quote myself, “graphical elements that are used to transform plain ad copy into powerful marketing material that engage prospects; basically they are anything that isn’t plain text.” they cover a lot of ground.

Most people use basic things like pictures and bold and underlined text but there is great power in all the other types of cosmetics also: hand drawn words and symbols, highlighting, etc.

Some of the best reasons to use copy cosmetics are:

  • To make your pages and marketing material easier and more pleasant to read; to grab the reader’s attention
  • To add personality
  • To highlight important points particularly to skim readers who use a different reading path
  • To improve the responsiveness of your readers.

Some people ask where they should use copy cosmetics and my answer is where shouldn’t you use copy cosmetics. At this moment, I really can’t think of a place where you couldn’t use copy cosmetics although there are situations where they are more or are less important.

Let’s now look at some depth in particular copy cosmetics…

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10 Steps to a Killer Sales Page

In the previous blog post, we looked at some “speed copywriting secrets” to getting a converting sales page in a fraction of the time without costing an arm and a leg doing it.

10 Steps to a Killer Sales PageI was both thanked and yelled at because many people wanted an easily digested step-by-step list of how to create a great sales page.

Basically they said, sure it’s nice to know what to focus on but what about the rest of it.

Good point! Here is “the rest of the story”

Before we look at the steps, I want to point out that copywriting shouldn’t be thought of as a chore that needs to be done as simply and easily as possible.

I understand the need for speed but copywriting is so critically important that you should rush through it just to get it done. If you do you’ll, as they say, get what you pay for.

If that is your attitude then the first thing you need to do is change that, otherwise you’ve defeated yourself before you’ve started.

Let’s take a sales letter part-by-part and learn how to create an amazing (profit pulling) sales page!

We aren’t just going to look at the traditional sections of a sales page like I do in my copywriting course but we’ll look at the things you need to concentrate on whether it is a specific section like the headline or drawing the prospect in to make them experience “what might be.”

We’ll start with the offer and take it step by step…

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4 Steps To Fast and Easy Sales Letters, Part 2

In the previous blog post we looked at the first step to some “speed copywriting secrets” that will help you get a converting sales page in a fraction of the time without costing an arm and a leg doing it; that step was to create a killer offer.

This time we’ll look at 3 more steps anyone can do to improve conversions.

Step 2. The Swipe File: Legal Theft

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4 Steps To Fast and Easy Sales Letters, Part 1

Copywriting is hugely important in successful marketing and a successful business and is a key factor in the Conversion Pillar.

Fast and Easy Sales Letters - Thinkstock Single Image Set
Yes, good copywriting is difficult and arduous for most people, if they can even do it at all.

Now, if you want a million dollar sales letter your best bet is to hire a million dollar copywriter but if you want to craft a decent sales letter quickly and easily then I have 4 steps for you to take which will give you the most “bang for the buck.”

These speed copywriting “secrets” will help you get a converting sales page in a fraction of the time and it won’t empty your bank account while doing it.

Step 1. Create a Killer Offer

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5 Key Copywriting Mistakes You Should Avoid

We’ve all seen lots of sales letters that don’t fulfill their goals, if for no other reason than those goals are lost in the creation of the sales letter.

A sales letter exists for one and only one reason… to sell.
5 Key Copywriting Mistakes Your Should Avoid
You may sell a product, sell a service, sell a prospect on the value of being on your mailing list or you may even sell an idea but, every time, the sales letter’s purpose is to “sell” the prospect.

Whatever you are selling, you will be writing a sales letter to sell.

Unfortunately, so many sales letters forget this one simple fact, usually by making at least one of these 5 mistakes:

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