I was thinking about how to improve my conversion rate, in particular, how to build trust to improve conversions.
Wondering what I could add to my sales and squeeze pages that would make a difference; what could I test to see if it worked?
Then it hit me.
Something I read a little while ago, in combination with something my wife said to me this morning, made it all come together
There is one area I hadn’t even tapped that would build trust, reduce competition and improve conversions.
One area that few people, that is, few competitors, use to build trust and shut out competitors.
Remember, the sequence of steps a buyer goes through is:
- They get an idea or become aware of something new, they do a little preliminary looking around
- They let it soak in and become interested, they have a question now and then that needs answered to increase their interest
- Then they do some real research
- They then select the product or service they want
- Finally, they buy.
These steps may take days, months or even years but ultimately, if they buy, they go through all those 5 steps.
Looking at that, it became clear what I had been missing out on and what I needed to do…
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