Written by David Husnian on September 1st, 2009
Trust is so vitally important to getting a person to do what you want them to; this is true in life and, therefore, it is true in sales copy.
Last time we talked about building trust using testimonials.
Testimonials are just one form of credibility builders and this time we are going to look at more of them.
The more you can build your credibility with your prospects the more likely they are too buy; that explains why many professional sales letters spend so much time on doing it – it really improves conversions and puts more money into your pocket.
Great sales copy, meaning sales copy that converts well, always contains many types of “proof elements” and many of them don’t actually have anything to do with your product or service.
Not counting testimonials, I have identified 15 more ways to build credibility so let’s get started!
15 Credibility Builders
Click here to read more on Explode Your Sales by Building Trust with Credibility Builders
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Written by David Husnian on August 26th, 2009
As I’ve pounded into your head, building trust with your prospects is hugely important in having amazing conversion rates.
If the prospect doesn’t trust you it will be very hard to make sales; emphasis on VERY and HARD.
There are various ways to build trust, some of which we’ve talked about in the past, but one of the strongest ways to build credibility and trust are testimonials.
If you’re unfamiliar with the term testimonial, basically it is an independent 3rd party verification that your solution does, in fact, do what you say it does.
Or, in other words, it is people raving about how great the product and you are.
When it comes to persuading prospects about how good your product is, testimonials are right at the top of the list.
Scattered throughout your sales copy, you continuously strengthen the various sales copy points you’re making, just make sure the testimonial supports the sales copy the prospect just read or is about to read.
We’re going to look at the various types of testimonials, how to create powerful testimonials and how to get testimonials even if you don’t have any customers yet!
Click here to read more on Explode Your Sales by Building Trust with Testimonials
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