Written by David Husnian on August 26th, 2009
As I’ve pounded into your head, building trust with your prospects is hugely important in having amazing conversion rates.
If the prospect doesn’t trust you it will be very hard to make sales; emphasis on VERY and HARD.
There are various ways to build trust, some of which we’ve talked about in the past, but one of the strongest ways to build credibility and trust are testimonials.
If you’re unfamiliar with the term testimonial, basically it is an independent 3rd party verification that your solution does, in fact, do what you say it does.
Or, in other words, it is people raving about how great the product and you are.
When it comes to persuading prospects about how good your product is, testimonials are right at the top of the list.
Scattered throughout your sales copy, you continuously strengthen the various sales copy points you’re making, just make sure the testimonial supports the sales copy the prospect just read or is about to read.
We’re going to look at the various types of testimonials, how to create powerful testimonials and how to get testimonials even if you don’t have any customers yet!
Click here to read more on Explode Your Sales by Building Trust with Testimonials
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Written by David Husnian on August 19th, 2009
I was thinking about how to improve my conversion rate, in particular, how to build trust to improve conversions.
Wondering what I could add to my sales and squeeze pages that would make a difference; what could I test to see if it worked?
Then it hit me.
Something I read a little while ago, in combination with something my wife said to me this morning, made it all come together
There is one area I hadn’t even tapped that would build trust, reduce competition and improve conversions.
One area that few people, that is, few competitors, use to build trust and shut out competitors.
Remember, the sequence of steps a buyer goes through is:
- They get an idea or become aware of something new, they do a little preliminary looking around
- They let it soak in and become interested, they have a question now and then that needs answered to increase their interest
- Then they do some real research
- They then select the product or service they want
- Finally, they buy.
These steps may take days, months or even years but ultimately, if they buy, they go through all those 5 steps.
Looking at that, it became clear what I had been missing out on and what I needed to do…
Click here to read more on Want More Sales? Create a “Super Sales Letter” and Widen Your Sales Funnel!
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Written by David Husnian on August 12th, 2009
One of the key ways to improve your conversions is to make sure your sales copy builds trust one step at a time.
There are many ways to do that, as I and many others have talked about in the past.
There is one particular way though that people some people overlook and that many are afraid to use.
That’s a shame because it can make a big difference in your conversion rates.
This fear stems from the belief that bad things can have bad consequences so it is better to ignore and avoid them.
Of course, that’s true bad things can have bad consequences but the opposite can also happen. You know the old saying “it’s not what you do but how you do it”, well that applies here.
So forget the fear, make sure you confess to your prospects to improve your conversions.
What do I mean? Read on…
Click here to read more on Confession is Good for the Soul and the Wallet: Selling More by Confessing
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Written by David Husnian on August 3rd, 2009
In the previous blog post, we looked at some “speed copywriting secrets” to getting a converting sales page in a fraction of the time without costing an arm and a leg doing it.
I was both thanked and yelled at because many people wanted an easily digested step-by-step list of how to create a great sales page.
Basically they said, sure it’s nice to know what to focus on but what about the rest of it.
Good point! Here is “the rest of the story”
Before we look at the steps, I want to point out that copywriting shouldn’t be thought of as a chore that needs to be done as simply and easily as possible.
I understand the need for speed but copywriting is so critically important that you should rush through it just to get it done. If you do you’ll, as they say, get what you pay for.
If that is your attitude then the first thing you need to do is change that, otherwise you’ve defeated yourself before you’ve started.
Let’s take a sales letter part-by-part and learn how to create an amazing (profit pulling) sales page!
We aren’t just going to look at the traditional sections of a sales page like I do in my copywriting course but we’ll look at the things you need to concentrate on whether it is a specific section like the headline or drawing the prospect in to make them experience “what might be.”
We’ll start with the offer and take it step by step…
Click here to read more on 10 Steps to a Killer Sales Page
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