The Most Important Marketing Principle

A sales letter is just like a salesman that works 24 hours a day, 7 days a week.

Its job is to sell your products.

To do that, so you are highly successful, the sales “gods” have passed down to us through the decades and centuries some “can’t fail” methods.

These methods were put together in a classic marketing principle around 1925 and I am amazed how many copywriters still don’t know about it; those are the ones struggling :-)

Anyway, like any salesman, a sales letter should follow this long time marketing principle called…

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What Drives the Internet Marketing Industry?

There are really few limits to what can be sold on the World Wide Web. Anything, from digital products to tangible goods to services promised, can be sold online.

But how to sell them? And how do you convince people to buy from you?

That, of course, is the key question.

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Grades are in, did you pass?

Last week I told you that I just got a “B” in Gary Halbert’s copywriting quiz and had you take it also.

Below I have listed each question again along with the correct answer and a reason for that answer, if one was given.

I have also given my answer and my analysis of the answer.

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