Written by David Husnian on February 26th, 2009
A sales letter is just like a salesman that works 24 hours a day, 7 days a week.
Its job is to sell your products.
To do that, so you are highly successful, the sales “gods” have passed down to us through the decades and centuries some “can’t fail” methods.
These methods were put together in a classic marketing principle around 1925 and I am amazed how many copywriters still don’t know about it; those are the ones struggling
Anyway, like any salesman, a sales letter should follow this long time marketing principle called…
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Written by David Husnian on February 15th, 2009
There are really few limits to what can be sold on the World Wide Web. Anything, from digital products to tangible goods to services promised, can be sold online.
But how to sell them? And how do you convince people to buy from you?
That, of course, is the key question.
Click here to read more on What Drives the Internet Marketing Industry?

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Written by David Husnian on February 9th, 2009
This blog post is short but interesting.
I was listening to a Webinar from the people at Marketing Experiments and they had some interesting statistics from some research they did.
As part of that research they asked the question “Which email options would increase your likelihood of opting in as email subscriber?”
This was the response…
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Written by David Husnian on February 8th, 2009
Last week I told you that I just got a “B” in Gary Halbert’s copywriting quiz and had you take it also.
Below I have listed each question again along with the correct answer and a reason for that answer, if one was given.
I have also given my answer and my analysis of the answer.

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